Sweat the Fat / Suda el jamón

I saw this video without knowing what it was at first and got a big kick out of it. The kick was not quite as big once I realized it was part of a Nike campaign.

Click here for a short article in Spanish about it.

Fight consumerism with consumerism. Horay?!

At least Nike's proposal involves excercise, endorphins and (hopefully) fresh air.

Here's a taste of the lyrics...

"Lo que prometieron,
fue por mejores de liposucciones
y también otros peores
De tanto jamones, con bisturís, cicatrices, moretones y dolores
Yo no me quiero emplasticar
No quiero el culo de otra, quiero el mío tal cual
[...]
un cuchillo, lejos de mi ombligo
ahora que yo te lo digo
ya verás que no puedes conmigo
Suda el jamón
Suda el jamón que así te pones bombón."

What they promised
was liposuctions
for so many hams
with scalpels, scars, black & blues and pain
I don't want to get all plastic
I don't want someone else's ass
I want the one I have
[...]
a knife, get it away from my bellybutton
now that I'm telling you
you'll see you can't get over on me
Sweat the fat
Sweat the fat